One of Donald Trump’s greatest strengths is his ability to tell blatant falsehoods in all manner of ways, but convincingly and often entertainingly.
Because he can do so, is always willing to do so, and because he has absolutely no regard for accuracy, this poses an enormous problem for his opponents – and for the future of the United States. It also raises the question of whether he even knows what the facts are, or what they mean, although whether he does or not is largely irrelevant because it doesn’t affect his actions or those of his followers.
This considerable ability on the part of the former president depends on basic vulnerabilities in human character – most people tend to judge people more favorably when they can identify with them, and we all tend to identify more with people who tell us what we want to believe and who appeal to us by raising our greatest concerns and posturing as the enemy of people and ideas we fear or dislike.
We don’t like facts that threaten our beliefs or self-image, and we’re more likely to support those who reinforce our beliefs and prejudices because there’s a socio-genetic predilection against the outsider or the “other” and a desire to belong that can override almost everything else [why else would so many people believe in religions and faiths that are so patently ludicrous?]. We also generally prefer the simplest answer to the most complex problem, even when that simple answer is totally wrong.
Trump is a master at exploiting these human weaknesses, possibly one of the most effective social manipulators since Adolf Hitler, and, frankly, he’s likely more effective because his hatred of those he dislikes is less obvious and he can use humor, often barbed, masterfully in belittling others.
And, most of all, his opponents underestimate him, partly because they also underestimate the need to belong motivating his supporters and the disdain those supporters have for what they regard as “the establishment.”
Telling his supporters that he lies won’t change anything, not when they have a vested interest in believing those lies. Parading facts that debunk his lies and misrepresentations won’t sway them, because they see those facts as either lies or irrelevant.
Yet his opponents continue to assume that most people will be reasonable and thoughtful and see through the lies and misrepresentations and that facts and accuracy will prevail, despite the fact that there’s no assurance at all of that.