The other day, my wife, the professor of voice and opera at the local university, took her students to a collegiate state-level voice competition. When she returned, I asked her how it went. She said that it had gone close to what she expected, although she was initially surprised that one of her very best students hadn’t placed. I asked why, and her response was that, as sometimes happens, the judges in that division hadn’t seemed to judge the contestants so much on technique, diction, and musicality as on the size of their voices. For whatever reason, some judges highly reward the size of the voice, the sheer volume and projection, even if it results in impaired diction and a lesser degree of musicality than presented by other singers. In short, some supposed professionals reward volume over everything else.
I got to thinking, but only for a few instants, before it struck me that a certain segment of our electorate reacts in the same way. They like big-voiced and strident politicians, so much so that they ignore facts, context, unpleasant character traits, and outright lying. These people seem to think that volume equates to truth, that shouting makes something true, even when it’s not.
But it doesn’t stop with politicians. It’s why so often television commercials run at louder volume than the programs that they’re interrupting. It’s why men so often talk over and shout down women, especially those with whom they disagree… and why women often have difficulties in getting heard in political debates. It’s why companies place large advertisements in magazines or online.
The fact that so many human beings react favorably to volume, even in the world of classical vocal music, suggests the trait is at least partly hard-wired, at least in Caucasians, but I have to say that this response troubles me, especially at a time when we need to pay more attention to facts and quiet reason and not to loud appeals to emotional prejudice.
