Reader Expectations?

The other day I got an email from a male reader who “finally read” The Soprano Sorceress… and enjoyed it and says he’s looking forward to the others. What was interesting about the e-mail was that this reader — a careerist serving in the military — admitted he’d put off reading the book because the protagonist was female. After receiving that email and then getting the early sales reports on Arms-Commander, I got to thinking matters over. I’ve written a number of books with female protagonists, and frankly, while they’ve sold well, they haven’t sold as well as other comparable books of mine with male protagonists, even though, in general, they’ve gotten far better reviews.

Now… obviously, female protagonists don’t kill book sales in general, or Patty Briggs or Marjorie Liu or any number of other authors wouldn’t be on The New York Times bestseller lists. So, if my books with female protagonists, which get better reviews, don’t sell as well as those with male protagonists, why is that so? I’d certainly hope that it’s not that better written books don’t sell as well.

What I’ve tentatively concluded is that readers form expectations of writers, and when an author writes something that appears to go against those expectations in a negative way, sales suffer. I’d been writing professionally for 25 years when the first book I wrote from a female viewpoint — and, yes, it was The Soprano Sorceress — was published, and I had eighteen books in print by then, all of which featured strong male characters and many of which were military/action oriented. Although I have always written strong female characters, they were usually viewed from the male perspective.

In retrospect, I shouldn’t have been surprised. I upset the expectations I’d inadvertently established over more than twenty years. In a way, perhaps I should have been grateful that the fall-off in sales was merely “noticeable,” rather than catastrophic. Part of the loss in readers was probably alleviated because I’d been publishing fantasy for some six years before I took on writing a fantasy with a female protagonist, so that the shift was likely not so wrenching as it might have been to some readers.

And yet, at the same time, why didn’t I pick up more readers from among those who like strong female protagonists? For exactly the same reason! Those readers had likely scanned earlier books of mine and decided they were not to their tastes, and having done so, were not likely to return to peruse later works of mine unless someone called one to their attention.

This sort of expectation-generation, unfortunately, is not helped by current publisher marketing strategies, where all too many authors are encouraged to use one pen name for one type of book, and another for a different type, and where an author’s name is a stringently and narrowly defined “brand.” That strategy is akin to applying fast-food marketing techniques to books, and while it might sell more books in the short run, it definitely has the downside of limiting publication of books and/or authors that don’t “brand” easily.

This”branding” also has the side-effect of effectively reducing reader exposure to a wider range of fiction. For example, I write, under my own name, straight SF, fantasy, alternate world SF, what might be called science fantasy, and I write from both male and female points-of-view, and I use different tenses in different books. Offhand, I don’t know of another author who does all that — not under the same name, although I do know some writers with multiple pen names for differing styles.

In the end, though, I have to ask, just what are readers losing by the creation of such rigid expectations of author names? What discoveries will they never make… what intellectual and mental challenges will they never encounter… what unexpected pleasures will they miss?

And The Winner Is…

No, I’m not giving awards, but commenting on the social implications of the recent Winter Olympics. Put bluntly, there’s something really wrong with the world when a national psyche, such as Canada’s, rests on the outcome of a hockey game. Did this athletic contest produce a cure for cancer, a new space drive that will allow us access to the planets, or a way to effectively deal with terrorism? For that matter, did any of the Olympic contests really determine the best athletes in any given endeavor? No, they did not. They determined who was the best on a given day. One could even claim that the U.S.was the better hockey team since the two teams split contests and overall the USA scored more goals. But Canada’s national psyche was “saved” because one game was somehow more important than another game. A game! So be it… sadly.

And, by the way, when did games and viewing them become so important? Has it ever happened before in history? Several times, as a matter of fact — in ancient Greece, before its civilization collapsed, in Rome, after the fall of the Republic, and in Central America, before the Mayan civilization became too weak to survive environmental catastrophe. There might be other examples, as well, but those spring to mind immediately.

More to the immediate point, the Winter Games — and the television hoopla surrounding them — trivialized the lives of everyday people everywhere. A skater was praised for competing and winning a bronze medal in the days following her mother’s death. Yes, she was courageous, but how many people, every day, have to go with their lives after a loved one dies unexpectedly? Several other athletes were lauded for overcoming difficulties in order to triumph in their fields, and the media played it up as if they were the only ones who had ever done so. I don’t recall any media hoopla or medals for my wife when she had to sing a full concert while her mother was dying, in order to keep her job, nor do I recall any great praise for the student who had to do a singing competition after surviving a car crash and a broken shoulder and the death of a beloved aunt. And there seemed to be a great deal of concern over whether Robert Jordan’s Wheel of Time series would be finished, which concern and commentary lasted far longer than the brief praises of his career at the time of his unfortunate death.

There was a note that the coverage of the Winter Olympics actually outpolled American Idol in terms of viewers. Why should this have been any surprise? They’re different sides of the same coin. Both reward a performance of the moment, not necessarily sustained excellence, and both performances, frankly, have little to do with improving the human condition, except for momentarily making those watching feel better. I’m not taking anything away from the athletes; they’ve worked long and hard to achieve excellence in their fields. But to showcase such performances and to surround them with such hype… what does that say about our society?

Now, before anyone jumps to conclusions that I’m just a geeky science fiction and fantasy writer who has no understanding and appreciation of sports, I will point out that, for better or worse, I was one of those athletes. In addition of lettering in high school sports, I was a competitive swimmer for fifteen years, all the way through college, and although I was just a touch too slow to be Olympic caliber, I do know what it takes to succeed first hand. I’m not against sports; I’m against the glorification of the spectator side of sports, against glitz overwhelming true achievement, and against the creation of an image where sports achievement is blown totally out of proportion to solid values in life.

We live in a world where American Idol far outdraws opera, yet opera is far more demanding and technically superior. Where stock car drivers make thousands of times what those other drivers — such as truckers and highway patrol officers — do. Where graphic novels sell far more than books that actually make readers think in depth. Where the glitz and financial manipulations of Wall Street quants and financiers draw rewards hundreds of thousands of times greater than the salaries of those who police our streets, fight our fires, and educate our children.

History won’t remember American Idol, nor the winners of Olympic Games. If history is even read by the coming generations, it might list Shakespeare, Edison, Washington, Jefferson, Martin Luther King, Pasteur, and Einstein, among others who made real accomplishments.

What did the Winter Olympics say about us as a society? That the winner is… those with the greatest ability to entertain and dazzle, rather than those who provide us with solid achievements?

The Difficulty of Optimism

The other day, Jo Walton, another author, posted a commentary on Tor.com about the decline in “optimistic” science fiction books, claiming that she found few SF books that showed a “positive future” and asking “Why is nobody writing books like this now?”

I won’t quote extensively from her article, but she does make the point that optimistic science fiction was written in the depths of the Great Depression, through WWII, and through the 1950s, none of which were exactly the most cheerful of times, despite a certain later gloss of nostalgia, while noting that today most SF views of the future are rather grim.

What struck me about both her commentary and the initial responses posted was that both Jo and the commenters restricted their views to a comparatively few handfuls of writers, and those writers tend to be those who have high visibility in the F&SF fan community and press. Even some writers who have fairly high visibility and who show a certain optimism about the future — such as Joe Haldeman, Michael Flynn, David Drake, or Walter Jon Williams — aren’t mentioned. While my optimism is of the somewhat cynical variety, I do often write about futures with optimistic features and places, and I-m optimistic about solutions — just not about their costs… and needless to say, I’m not mentioned either.

So, as Jo herself asks, how much of this is merely seeing what one wants to, and how much is grounded in a fundamental change in what is being written? Another relevant question is: How does one define optimistic? From the viewpoint of the tens of thousands of American mothers who lost children to so-called “childhood diseases” every year prior to about 1940, the health situation we have today would look incredibly optimistic. The same would be true of all the slaves in the south in 1850. On the other hand, the Jeffersonians of 1800 would be appalled by the centralized banking and commercially dominated economy of the twenty-first century. For all the housewives of the years before 1950, modern conveniences would likely seem the ultimate optimistic convenience, and long-distance modern transport is definitely far better and more optimistic than sailing ships and horse-drawn wagons.

I’m a great believer in the fact that life comes in all shades, particularly of gray, and the events of the past half-century, in particular, have reinforced that feeling in millions of Americans. We have comparatively few Americans, in percentage terms, in grinding poverty, particularly compared to most of the world’s population, but we also have far higher taxation rates than we ever had when grinding poverty was the norm for twenty percent of our population. Despite the tabloid headlines, civic violence is far lower than it was a century ago, but there are far more restrictions on personal acts and behavior. And so it goes. In a way, one might even call these trade-offs the “loss of societal innocence.” This makes it difficult for an intelligent writer to present an unblemished and totally optimistic view of a future where technology will solve all the major problems facing society — or even one of them.

Yet, despite my quibbles with what Jo Walton has written, and despite those of us who struggle to show optimism in depicting the future, I think she touches a vital point. It is getting harder and harder to be both realistic and highly optimistic in writing about probable futures, although I do believe, as I think my writing shows, in qualified optimism.

In the end, the question becomes: Can any realistic future high-tech society present other than qualified optimism, given higher population levels, higher and often unrealistic societal expectations, and the need to maintain basic levels of order among society itself?

The Iceberg/Powder Keg

Last week, a biochemist who was denied tenure shot six of her colleagues, and three died. An engineer blew up his house and piloted his private plane into an IRS office after publishing a manifesto claiming how, time and time again, tax judgments by the IRS had wiped out his savings and retirement. What wasn’t revealed by these reports is the fact that they’re the tip of an iceberg that’s been quietly growing over the past several decades.

What is this iceberg? It’s the ever-growing pressure in all areas of society to do more with less, and it’s been exacerbated by the economic meltdown and recession.

American manufacturing, as I noted earlier, is hiring as little as possible, and is either automating as much as possible or simply closing American facilities and importing goods from off-shore facilities or manufacturers in order to keep costs down. Admittedly, some facilities have retained hourly-paid employees, but have kept their hours the same or cut them hours while expecting higher production levels.

The same sorts of pressure have hit education on all levels. In most states, teachers and aides have been let go, and classroom sizes have increased. More students are going to college to try to improve their skills and qualifications, but across the entire nation, college faculties have been reduced and classes have been cut, making it harder and harder for students to graduate in a timely fashion, putting additional stress on the remaining faculty, the students, and their parents. Yet state legislatures are still demanding greater cuts in higher education because tax revenues are down, and the legislators are feeling pressure not to increase taxes. A professor who is denied tenure in this climate may never teach again, and granting tenure, no matter what anyone says, can be both arbitrary and unfair, and even if it is not, it’s highly stressful and getting more so because everything is reviewed under a microscope. Over the past decade, I’ve seen or read about a number of cases, including one shooting, and another case where a professor literally attacked campus security, kicking and screaming, when being removed from an office he refused to vacate.

The TEA Party protesters are another symptom of this pressure, complaining primarily that taxes are too high and government too intrusive.

This pressure affects everyone and shows up in different ways. For example, I’m writing more books than I was ten years ago, and according to readers and critics, the books I’m writing now are better than the ones I was writing then, but I’m making less, even though the price of books is slightly higher. Why? Because I’m selling fewer copies of each older [backlist] title on average each year. This isn’t limited to me. Once you get below the top twenty best-selling authors or so, in general book sales are lower. Certainly, it now takes fewer copies sold to make the lower rungs on The New York Times bestseller list, and this reduction in reading has hit midlist and beginning authors especially hard. Much has been made of the fact that younger readers aren’t reading as much, so much so that another factor has been ignored — one that my wife and other professionals have told me time and time again. They’re all working longer hours, and they’re too tired to read as much as they used to. Now… there are those who’ve been downsized out of higher paying jobs, and they have the time to read — but they don’t have the money to buy books, or as many books.

Why are there more and more “reality shows” on television? One reason is that they’re far cheaper to produce — another result of trying to do more with less. Another reason is likely that they offer a way for hard-pressed individuals to “succeed” outside the normal occupational channels, where too often these days harder and longer and better work is required just to keep a job, rather than mark one for advancement.

Yet, for all the commentary on the “recession,” on jobs, on politics, I have yet to see a commentary on what all of these factors add up to for those who are still employed — ever increasing pressure on working Americans, from those at the lowest level to doctors, professors, and other professionals, who are feeling more and more that they’re being backed into a wall or a corner from which they cannot escape.

Whether that iceberg becomes a powder keg — that remains to be seen.

A Different Extremism… On the Rise?

Last week the U.S, government released statistics showing that for the first time women held more payroll jobs than did men. Not only that, but overall male unemployment was three full points [or roughly 30% higher] than that of women. Among blacks, the discrepancies were far greater, with black male unemployment rates being more than twice that of women. In addition, there’s a similar pattern occurring in education, where women are not only obtaining more collegiate level education, except in four areas of science and computers, but women are also winning a disproportionate amount of the scholastic honors, far more than in proportion to their enrollment.

That isn’t to say that some males aren’t excelling, because they are, but more and more, I’m seeing a pattern in both the statistics and in my own observations, and it’s simple. A small percentage of men are extremely high achievers, and so are a small, if somewhat larger, percentage of women. The remainder of the men tends to skate by (and at times, that’s an particularly charitable description), while a far, far larger percentage of women work extremely hard at what they do. In short, more and more, men seem to be choosing between the extremes of high achievement and effort and just “getting by.”

My wife has also noted this change among students, where a smaller and smaller percentage of male students devote themselves to their studies — even while test and ability scores indicate that the average intelligence level of these males is considerably higher than that of their predecessors twenty years ago, due in part to the fact that the university’s admission standards have tightened. On the other hand, a greater and greater percentage of the female students devote themselves to pursuing excellence. Most of the males have greater difficulty concentrating. Interestingly enough, what the males also fail to notice, or apparently don’t care about, is that the majority of the women aren’t terribly interested in non-motivated males, and they comprise the majority of the male students.

The other area of extremism is that of risk-taking. A far greater percentage of men than women take high risks, often in areas where the chance of success is not all that great… or where sooner or later, failure is inevitable, such as with the derivatives meltdown.

While it’s anecdotal, and I do tend to regard such with skepticism, I might also note that all those financial institutions which took huge risks and which continue to pay huge bonuses are dominated by males. I could not find a single large institution that failed and that was headed by a female CEO. There certainly may be one, but, even taking into account the far smaller number of large business organizations headed by women, the statistical discrepancy is noteworthy.

This difference may be biological in nature, in that women tend not to take extreme risks because doing so would jeopardize their offspring, or cultural, or both, but what I find disturbing is not that men tend to take risks, and that some take extreme risks, but when they take risks with other people’s money and capital. If a risk-taker wants to sky-dive, free rock climb, or the like, that’s his privilege and life, so long as it doesn’t endanger the lives and resources of others. But taking extreme risks with large amounts of the funds of others to bring in a higher rate of return in order to gain millions in personal bonuses, while threatening the entire financial system… that kind of risk-taking I find objectionable, self-centered, and disgusting.

Part of these masculine behaviors may simply be a reaction to civilization, and particularly to a high-tech culture. Proving that you’re the meanest, nastiest, and greatest risk-taking male in the world may have a large personal payoff in a low-tech culture, but that sort of behavior is a disaster in a world where everything is interconnected. As a result, society is creating more and pressures against such behavior. Some men just don’t respond well to such pressures, and, for better or worse, a disproportionate percentage of those types of males are represented in those who immigrated to the United States. I suspect that’s why we have so many “backlashes” against laws that restrict certain kinds of behaviors, from gun control legislation to restrictions on riding ATVs on public lands, to opposition to seat-belt laws, etc. This male reaction may also be fueling the popularity of “reality shows,” where the “rules” of civilization don’t apply.

Again, I have no problem with people watching “reality shows,” but I do have a problem with their proliferation, because when the media is over-saturated with such programs, the message the media sends is that extremism, plotting and scheming, and all manner of negative behaviors are to be applauded and rewarded. In short, extremism is a virtue under the reality show model, while hard work, dedication, and honesty are for losers.

We’re currently at war in two nations, battling extremism in its worst forms. Should we really be celebrating and espousing it here in the United States? Especially when it appears that it’s creating an even greater divide between men and women? Or is it that only “our” forms of extremism are the good ones?