Over the past few years, especially among book lovers, there’s been a continual undercurrent of dissatisfaction with chain bookstores, and I’d be the first to admit that I have my problems with the big box bookstores. Certainly, those who’ve followed this site for several years know that I felt from way back that Borders was badly managed, but what I find interesting is that I’ve seen very little on what led to the rise of the mega-bookstore… and it wasn’t just corporate greed. Because I’m an author and because I’ve been to well over a thousand bookstores of all sizes and shapes in almost every state in the United States [excepting five], however, I may have a slightly different perspective from others.
Over the last thirty years especially, the book business has changed dramatically, the most significant factors, in my opinion, being the collapse/centralization of the wholesale distribution network and the closure of more than 2,000 smaller mall stores. The closure of the mall stores resulted from a failure of Borders, in particular, to realize exactly what those stores did, which was to increase the reader base while providing a very modest profit. That modest profit wasn’t enough for the corporate types, unfortunately, and they thought large destination stores would provide higher margins, which they do [if run well, which Borders was not], but almost everyone who goes to a big chain store is a dedicated buyer… and the closure of the mall stores left entire areas of major cities with no convenient bookstore. With the centralization of the wholesale distribution networks, most of the bookracks in drugstores and elsewhere vanished, as did the local expertise on what sold where. These factors have reduced the number of readers and buyers, as well as led to the growth of the large book chains, including WalMart’s book sections, and, in turn, to aggressive price discounting on best-sellers. That aggressive pricing made the economics unworkable for many small independent booksellers.
Yet for all the woe and hand-wringing by some authors and others, I have very mixed feelings about smaller bookstores. I love their passion and their love of books, and their dedication to literacy and reading, but… having visited scores of them, one thing stands out in my mind. Except for a comparative few specialty F&SF stores [less than thirty nationwide in 1990, and less than a handful today], very few of the small independents carried much fantasy and science fiction. I’m fortunate if I see more than three or four of my titles in any small independent bookstore, and generally there is only one copy of each. This is true of even F&SF top best-sellers as well, if with a few more copies of each title. Now… there are exceptions, such as the small store in my home town, but they’re rare. On the other hand, the big box chains carry almost all my fantasy titles, and if they didn’t, I’d be looking for a day job or eking it out on what I’ve saved over the years. The plain fact is that big-box stores have supported genre fiction far more than have the small independents, and that’s especially true for fantasy and science fiction. What’s also true is that the old dispersed wholesale rack system also supported genre fiction more than the independents did. So now, the only real outlet for a broad range of genre fiction, especially F&SF, appears to be the big box stores.
Some authors in the field are optimistic that the internet will provide another outlet, besides Amazon and B&N.com, but I have my doubts, simply because most readers don’t want to search author sites and the like – at least not until they know the author and his or her works.
So… like it or not, for now those of us in the F&SF field are pretty much tied to the big box boys and Amazon… because for all of the concern about the independents, much as I like them and their devoted people, the independents alone can’t come close to supporting the field… although that’s something that far too many authors won’t admit publicly.