The other day, one commenter on a blog asked if I wanted to write about the growth of a belief structure in American society that essentially denies the existence of “objective truth.” Actually, I’ve written about aspects of this before, particularly as a subset of the selective use of information to reinforce existing confirmation bias, but I find the growth of the feeling that there is no objective truth, or that scientifically confirmed “facts” remain a matter of opinion – and that everyone’s opinion is equal – to be a disturbing but almost inevitable outcome of the fragmentation of the media along lines corresponding to existing belief structures, as well as of the increasing role that the internet and social media play in the day-to-day life of most people.
The basic ground rule of any successful marketing effort is to get the target audience to identify with your product. Usually that’s accomplished by positioning the product to appeal to biases and beliefs. Information – which is largely no longer news or factual/objective reporting outside of stringently peer-reviewed scientific journals – apparently must no longer have more than a tangential relationship to facts or objectivity, but has its content manipulated to appeal to its desired target audience. Now… this is scarcely new. Modern yellow journalism dates back more than a century, but because the economics of journalistic production limited the number of perspectives that could be specifically pandered to, because the law did have an effect in so far as actual facts were concerned, and because there remained a certain basic integrity among at least some media outlets until comparatively recently, facts were not quite so routinely ignored or distorted in quite so many ways.
One of the mixed blessings of technology is that millions and millions of people in every high-tech society have access to and the ability to use comparatively sophisticated media techniques (particularly compared to those available even a generation ago) to spread their views and versions of the “facts” in ways that can be appealing and often compelling. In turn, the multiplicity of ways of presentation and distortion of existing verified facts now in existence creates the impression that such facts are not fixed, and the next step for many people is the belief that facts are only a matter of opinion… and since everyone’s opinion is valid… why then, “my” view of which fact or interpretation is correct, or can be ignored, is just as good as anyone else’s.
This “personalization of truth” leads to many rather amazing results such as, for example, that, as the scientific consensus on the issue of global warming has become almost unanimous in the fact that, first, such global warming is occurring, and, second, that there is a strong anthropomorphic component to such warming, popular opinion agreeing with these findings has dropped almost twenty percent.
Unfortunately, occurrences such as global warming or mechanisms such as oncoming vehicles combined with high-volume earbuds, famines and political unrest, viruses and bacteria, and high-speed collisions are all present in our world. Consequently, rising sea levels, violent weather changes, fatalities due to disease among the unvaccinated, starvation, or due to failure to wear seatbelts will all take their toll, regardless of the beliefs of those who ignore the facts.
Belief is not a viable defense or preventative measure against climate change, biology, on-coming heavy objects, or other objective impingements upon subjective solipsistic unreality… no matter what or how you believe.