For some time, I’ve been pointing out the decline of the mass market paperback, and the latest issue of Publishers Weekly contained an article entitled “An Ode to the Mass Market Paperback,” which effectively announced the demise of the pocket-sized paperback book with the decision by Readerlink to discontinue distribution at the end of this year.

So what brought about the decline and pending death of the mass market paperback?

The major factors were a significant increase in production costs combined with the decline and then collapse of the distribution network that fueled the growth of mass-market paperbacks. In the late 1980s, publishers could use a network of more than 600 independent distributor wholesalers to deliver inventory to more than 100,000 outlets where magazines and newspapers were being sold. By the late nineties, that network had been replaced by a few national distributors, who couldn’t or didn’t serve the bulk of the smaller magazine outlets.

Personally, I’ve also noted that book sections in big box stores, such as Walmart, are smaller and hold fewer titles, and especially fewer fantasy and science fiction titles. Grocery stores have reduced or eliminated book and magazine sections. At one time, Anderson Merchandisers supplied books to big-box retailers, but, from what I can tell, after Readerlink purchased the company, the quality and breadth of books provided declined.

According to Publishers Weekly, Circana BookScan recently reported that U.S. mass market sales plunged from 131 million books in 2004 to 21 million in 2024, a drop of about 84%, and sales this year through October were about 15 million units.

Then, add to that the cost. The last book of mine to be issued in a mass-market edition was Contrarian, in July of 2024, and the list retail price was $14.99. The Amazon discounted price was $13.30, but the ebook price after six months dropped to around ten dollars.

The bottom line is that is costs more than $10 to produce and distribute a mass market paperback and only a small fraction of readers are willing to pay more than $10.